Paradigm Conquest Tower Flooring features 12 unique pattern planks, creating one of the most realistic and natural-looking vinyl floors on the market today. Built for durability and design, Conquest is the #1 selling waterproof vinyl floor in the U.S., known for its 8 mm thick SPC construction, 100% waterproof core, and superior scratch-resistant surface. Perfect for homes with kids, pets, and heavy foot traffic, it delivers the perfect blend of beauty, strength, and comfort — making it a top choice for today’s busy lifestyles.
The ageless antique allure of California Classics Mediterranean Kerrew floors has been lovingly reborn. Artisans begin a meticulous process by hand-selecting fine French Oak, milled into precise planks of 8-inches wide and six-feet in length. An unprecedented, signature double smoking technique is then used to age the natural Oak grain and lock in heirloom-caliber colors. Surfaces are then lightly scraped, and edges and ends are carefully hand-carved. Experience the allure of ageless antique beauty for yourself!
The Provenza MaxCore LVP Waterproof Concorde Oak Willow Wisp features an exclusive pattern in a ribbed, realistic wood texture with painted bevel edge effect.
The Christina Collection Rainer has a 100% Virgin PVC core and is designed for heavy traffic. Featuring a 20 mil wear layer for commercial and residential use. Its textured surface with high definition finish provides an elegant, beautiful and true appearance. Plank with Uniclic locking system for a DIY friendly install over most existing hard surfaces. Every plank with high density IXPE pad providing wonderful soundproof effect, meanwhile saving your installation time. Plus, it comes with a Lifetime Residential Wear Warranty. Designed by Christina Haack from the HGTV series "Flip or Flop" and her design show "Christina on the Coast."
True Touch Coast Collection – Lighthouse | French Oak Engineered Hardwood
The True Touch Coast Collection Lighthouse hardwood floor captures the essence of relaxed coastal living with its soft, sun-washed tones and wire-brushed French Oak surface. As an engineered hardwood, it offers superior dimensional stability compared to solid wood, making it suitable for a wide range of environments — including above-grade and some lower-level installations.
The ultra-low gloss matte finish enhances its contemporary aesthetic while minimizing glare and highlighting the wood’s natural texture. Its 3 mm wear layer provides the option for light refinishing when needed, ensuring long-term beauty and performance.
Each 7½-inch wide plank showcases flowing grain patterns and longer lengths that create an open, seamless look — perfect for coastal, modern, or transitional spaces. The Sandbar tone delivers a balanced neutral warmth that pairs effortlessly with both light and dark interiors.
True Touch is also committed to sustainability — with eco-conscious manufacturing and initiatives that support ocean plastic cleanup and global tree planting. The result is a beautiful floor that’s not only timeless in design but also responsible in production.
True Touch Coast Collection – Sunset | French Oak Engineered Hardwood
The True Touch Coast Collection Sunset hardwood floor captures the essence of relaxed coastal living with its soft, sun-washed tones and wire-brushed French Oak surface. As an engineered hardwood, it offers superior dimensional stability compared to solid wood, making it suitable for a wide range of environments — including above-grade and some lower-level installations.
The ultra-low gloss matte finish enhances its contemporary aesthetic while minimizing glare and highlighting the wood’s natural texture. Its 3 mm wear layer provides the option for light refinishing when needed, ensuring long-term beauty and performance.
Each 7½-inch wide plank showcases flowing grain patterns and longer lengths that create an open, seamless look — perfect for coastal, modern, or transitional spaces. The Sandbar tone delivers a balanced neutral warmth that pairs effortlessly with both light and dark interiors.
True Touch is also committed to sustainability — with eco-conscious manufacturing and initiatives that support ocean plastic cleanup and global tree planting. The result is a beautiful floor that’s not only timeless in design but also responsible in production.
True Touch Coast Collection – Dune | French Oak Engineered Hardwood
The True Touch Coast Collection Dune hardwood floor captures the essence of relaxed coastal living with its soft, sun-washed tones and wire-brushed French Oak surface. As an engineered hardwood, it offers superior dimensional stability compared to solid wood, making it suitable for a wide range of environments — including above-grade and some lower-level installations.
The ultra-low gloss matte finish enhances its contemporary aesthetic while minimizing glare and highlighting the wood’s natural texture. Its 3 mm wear layer provides the option for light refinishing when needed, ensuring long-term beauty and performance.
Each 7½-inch wide plank showcases flowing grain patterns and longer lengths that create an open, seamless look — perfect for coastal, modern, or transitional spaces. The Sandbar tone delivers a balanced neutral warmth that pairs effortlessly with both light and dark interiors.
True Touch is also committed to sustainability — with eco-conscious manufacturing and initiatives that support ocean plastic cleanup and global tree planting. The result is a beautiful floor that’s not only timeless in design but also responsible in production.
True Touch Coast Collection – Biscayne | French Oak Engineered Hardwood
The True Touch Coast Collection Biscayne hardwood floor captures the essence of relaxed coastal living with its soft, sun-washed tones and wire-brushed French Oak surface. As an engineered hardwood, it offers superior dimensional stability compared to solid wood, making it suitable for a wide range of environments — including above-grade and some lower-level installations.
The ultra-low gloss matte finish enhances its contemporary aesthetic while minimizing glare and highlighting the wood’s natural texture. Its 3 mm wear layer provides the option for light refinishing when needed, ensuring long-term beauty and performance.
Each 7½-inch wide plank showcases flowing grain patterns and longer lengths that create an open, seamless look — perfect for coastal, modern, or transitional spaces. The Sandbar tone delivers a balanced neutral warmth that pairs effortlessly with both light and dark interiors.
True Touch is also committed to sustainability — with eco-conscious manufacturing and initiatives that support ocean plastic cleanup and global tree planting. The result is a beautiful floor that’s not only timeless in design but also responsible in production.
Paradigm Conquest Windsor waterproof vinyl is made with 100% Virgin PVC core that is designed for heavy traffic. It features 20 mil wear layer and 8mm total thickness with attached pad for commercial and heavy residential use.
The Christina Collection Camelback has a 100% Virgin PVC core and is designed for heavy traffic. Featuring a 20 mil wear layer for commercial and residential use. Its textured surface with high definition finish provides an elegant, beautiful and true appearance. Plank with Uniclic locking system for a DIY friendly install over most existing hard surfaces. Every plank with high density IXPE pad providing wonderful soundproof effect, meanwhile saving your installation time.
The Christina Collection Channel Island has a 100% Virgin PVC core and is designed for heavy traffic. Featuring a 20 mil wear layer for commercial and residential use. Its textured surface with high definition finish provides an elegant, beautiful and true appearance. Plank with Uniclic locking system for a DIY friendly install over most existing hard surfaces. Every plank with high density IXPE pad providing wonderful soundproof effect, meanwhile saving your installation time.
Artisan Select Platinum Oak Waterproof Laminate Flooring brings a wide range of contemporary and classic inspired designs to their laminate line, featuring 7.48" x 47.24" planks a 10mm core and attached 2mm pad, this floor is ready out of the box for installation in your home to give it a fresh look that brings a sense of luxury. Artisan Select carries a durable AC4 rating and offers a lifetime residential warranty with 5 year commercial warranty coverage and 10 years on their waterproof warranty. Artisan Select is made in the USA.
Laminate flooring is crafted using a multi-layer approach that provides a tough, resilient surface for commercial and residential use. Through heating and high-pressure, these layers are fused together to create flooring that’s incredibly durable and designed to last for a very long time with minimal care.
Wood plastic composite flooring is an engineered material that is built to be super-strong and extra durable. Here’s how the multiple layers that make up WPC vinyl flooring look from top to bottom:
Engineered hardwood floors offer a pretty wide selection to consumers when it comes to the top layer of real wood that help to define them. To find the right species for your home, consider both the tones of the wood with your home décor style and material durability. Here is a selection of species that might help to get you thinking about which engineered wood flooring types make the most sense, and appeal most to your tastes.
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Paradigm Christina Collection Rainer
